• We are Focused

  • We are Energetic

  • We are Knowledge

  • We are mindalizer



Mindalizer is a boutique consulting firm that specializes in the improvement of business results. From the development of customer centricity culture, transform operations to world class levels or even create digital exposition for your business, our approach is light on theoretical powerpoint presentations and strong on experience-based senior consultants who identify the bottlenecks and deliver the solutions that make your company prosper!


To be recognized and respected by our customers as professional services company for delivering excellence in their business.


To serve our customers by providing the highest quality professional services that address their business needs. We recruit and retain the most knowledgeable and passionate professionals, and provide a collaborative culture that enables them to thrive professionally and personally.


Integrity | We do the right thing regardless of the consequences.
Collaboration | We work closely with our customer to leverage knowledge transfer.
Passion | Our energy and enthusiasm are contagious.
Excellence | We continually work to exceed the expectations of our customers.


Our relationship based consulting is built on partnerships. By putting ourselves on customers shoes, we feel their pains, understand their problems, and work together on solutions that lead to success!


The professional experience of our consultants is one of the strongest guarantees provided by Mindalizer to demonstrate its ability to deliver successful projects. Our senior consultants have the experience and training needed to deliver complex projects, with large and mixed teams of stakeholders, which require strong skills on operational management, people motivation and results orientation.

More than 19 years experience in financial industry. Currently leads continuous improvement programs, customer centricity and efficiency projects.
During his carrier, Rui had several senior positions . He worked 6 years at Barclays Iberia and 11 years at Banco BPI. He was Head of Support, Improvement & Control (which included Head of Reengineering function), Head of Consumer Loans Operations.

Since 2003 is a Board Member (Supervising Committee) of the Portuguese Project Management Association (APOGEP)

Rui Pereira

Partner | Senior Program Manager

Multi-lingual, hands-on and challenge driven professional, with passion for people and strong interest in e-commerce, social media and project coordination. 6+ years of experience in Marketing, Business Development and Events. Result and detail oriented team player who excels in a fast paced environment.

Confirmed analytical and organizational skills and proven ability to provide non standard solutions to setbacks. Extensive knowledge of the consumer goods, new technologies, healthcare and biomedical sectors.

Filipa Duarte

Marketing and Management Advisory

With more than 14 years working as a consultant, Miguel participated on the development, implementation and delivery of several successful projects in Portugal, Switzerland, Poland and Cape Verde. His experience is mostly valued on improvement/change programs, customer centricity strategies and efficiency optimization projects.

He is recognized by its peers for his creativity, team’s motivation skills and pragmatic approach to problems - reacting positively to the unexpected and delivering results that meet the expectations!

Miguel Duarte

Senior Program Manager

Cross-sector, Cross-geography, Cross-skilled lead manager with over 16 years experience. Rita successfully delivered international projects from Banking to the Aviation industry across the UK, US, Portugal, Spain and Italy.

Most valued for pragmatically leading business value change, revenue increase and performance improvement. Best know for customer focus solutions and on time on budget delivery.

Exceptional knowledge of enterprise strategy, P&L, CRM, BI and IT. 

Rita Howard

Lead Strategy & MI Architect

Join us

We are particularly interested in outstanding graduates from major engineering and business schools who demonstrate an ambition to respond to challenges and devote themselves fully to what they do.

At Mindalizer we look for people with high intellectual capability, strong analytical and communication skills and the ability to adapt. We also value people skills such as friendliness and modesty.

If you think that fit in this profile, please contact us!

Our Services

These are the areas of expertise that our team's experience can surely make a difference in your company performance.

Customer Experience

Over the past decade, companies started to look at consumers and customers with a different perspective. Internal processes remain key in maintaining efficiency and profitability levels high, but success operations are no longer focusing all efforts on running a flawless business. Instead, they redirected their energy to deliver customers an above expectation experience!

Customer experience is broadly understood as the sum of all experiences a customer has with a company, over the duration of their relationship - from the awareness of a brand, product or service, until the relationship ends. Gartner defines customer experience management as “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and advocacy.” It is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization throughout the customer lifecycle.

At Mindalizer we feel that customers should be at the center of everything a company does. From strategy, to IT systems, to operational processes or marketing, every area in a organization should be aware that customers are the most valuable asset to care for!

Operational Efficiency

Operations management refers to the activities, decisions and responsibilities of managing the resources which are dedicated to the production and delivery of products and services. Operations management is more than performing daily business requirements. It is the capability to create competitive advantages and achieving sustained profitability and growth goals.

We have developed a structured evaluation matrix, using an approach based on the Warwick Business School methodology, we will assess your current operational environment to help you prioritize tactical decisions and project selection for implementation.

Whether it’s innovating to drive growth, strategically reducing costs, improving operational flexibility, managing risk, improving capital efficiency, complying with complex regulatory requirements or realizing deal value, we have what it takes to be your partner in success!

At Mindalizer we incentive our customers to have greater ambitions than just to run a cost-effective business. We act as the enablers of the oily gears, that require forward and innovative thinking and immediate response to rapidly changing markets and technologies.

Digital Strategy

Search engines such as Google or Bing focus on rewarding websites that offer people the best user experience and relevant content. Digital Strategy and Digital Asset Optimization is the process of using search engine optimization techniques to push a website or other type of contents such as images, ebooks or videos to the top of search results.

The goal of digital strategy and digital asset optimization is to extend the reach of your audio, video, image and text-based content beyond the borders of your website, enabling your company to connect with more customers and improve the awareness of your brand or product. By resorting to the latest technology we will help you optimize your online investment by defining an online strategy, bringing new visitors to your website, increasing revenue and enhancing your brand exposure.

At Mindalizer we can assess your current web presence and help you define and align your search and social presence with your content plan in the long run – while focusing specifically on your unique goals, customers and needs.


Our approach to projects, complex problems or challenges can be valuable in one, two or all three steps of our methodology.


On the "Define" moment, strategy definition, data analysis and planning are fundamental. It's time to set goals and define priorities! Detail exactly the nature, scope, and meaning of the problem(s) we are trying to solve. Set the boundaries of our reach and detail the major guidelines to follow in order to fulfill all ambitions.


On "Transform" we put strategy into action by building, adapting or recreating processes into productive sets of instructions. Making things happen is where most organizations strive, usually because they lack the agility, the initiative or the coordination to do what has to be done. Changing processes require the engagement of distinct areas and the capability to "give hands" is crucial to transform.


The "Succeed" step is where you make sure your company is getting the most value from your investments! Processes, systems and roles need to be flexible to adjust to circumstances and perform. Fine tuning is a constant need in a constantly mutating market. By controlling key KPIs the company can learn where the focus and energy should be redirected. Active monitoring will identify bottlenecks and promote change to improve even more!

Contact us

We have headquarters in Lisbon. This location is a hub with all the infrastructure to deliver successful projects anywhere. We manage international customers, our consultants are multilingual professionals and we are expert to use the latest technologies to reduce distances. Please contact us.

Lisbon +351 915356052